Rethinking innovation and management, shaping the future!

Management by Design shapes leaders who combine creativity with business acumen.

At the heart of this approach lies Design Leadership: the courage and ability to turn ideas into tangible results – with a sense of responsibility, integrity and purpose.

This business degree programme for creative minds provides a solid grounding in management and shows how to actively shape companies, projects and organisations – responsibly, creatively and with an international outlook.

• In our Innovation Labs, we focus intensively on the circular economy and regenerative business models. We take a holistic approach, not only training our minds but also bringing our ideas to life as prototypes in our workshops..

• We give you the space to develop your personality. Through small groups and coaching sessions, we provide you with the best possible support for your development. We don’t just teach you the subject matter; above all, we help you understand the bigger picture.

• The future lies in a design-led approach. How do we shape the processes, systems and society of tomorrow? In our Design Thinking workshops, you’ll gain access to all the relevant, state-of-the-art tools you need as a future-shaper and innovator.

• As we know that you need a sound understanding of business to underpin your entrepreneurial activities, we have incorporated all the relevant business subjects into the programme. You will graduate with a fully-fledged Bachelor’s degree in Business Administration, leaving you free to choose any Master’s programme you wish.

The Bachelor’s programme combines leadership, innovation management and strategic thinking and action. You will learn to solve business challenges using creative methods and to lead change processes. Practical projects will enable you to turn ideas into reality.

Here we cover topics such as:

• Innovation and Entrepreneurship
• Sustainability and Social Responsibility
• Design Thinking & Systems Thinking
• Leadership and Team Dynamics
• Future Strategies & Social Change

you will develop transformative skills to play an active role in shaping the economy and society.Y

Empathy

Empathy is the foundation of human-centred design. The problems you want to solve are rarely your own, but those of specific users. Build empathy for your users by getting to know their values.

Define

In the definition phase, you break down your empathy findings into needs and insights. Based on your understanding of the users and their environment, you formulate an actionable problem statement.

Ideate

Ideation is the phase in which radical design alternatives are generated. Ideation is a process in which one takes a ‘broad-based’ approach to concepts and outcomes – a phase of ‘spreading out’ rather than ‘focusing’. The aim of ideation is to explore a broad solution space – both a large quantity and a wide variety of ideas. From this vast pool of ideas, you can create prototypes to test with users.

Prototype

Prototyping brings ideas out of your head and into the world. A prototype can be anything that takes on a physical form – a wall covered in Post-it notes, a role-play activity or an object. In the early stages, prototypes should be created at low cost and with minimal effort, so that you can learn quickly and explore possibilities.

Test

Testing is an opportunity to gather feedback, refine solutions and learn more about users. 

Graduates shape change – in business, public administration and society.

You will work in innovation management, futurology, consultancy, organisational development or strategic management – in companies, start-ups and NGOs.

Thanks to the design skills you have acquired, you will also possess problem-solving abilities and access to creative methods, making you a suitable candidate for creative roles within companies, whether in innovative or strategic fields.

With your BSc degree, you also have the opportunity to pursue further qualifications at Master’s level.