How can a business be developed further – whether it’s a young start-up, a traditional family business or an international corporation? How can creativity and innovation be harnessed for commercial gain and to drive growth? How can insights from the world of design help in business management?

The interdisciplinary Master’s programme in ‘Management by Innovation’ provides the answers to these questions – and trains you to become a highly qualified manager with an entrepreneurial mindset. 

Through your own innovation or start-up project, you will learn how to approach innovation from the initial idea right through to implementation. By the end of the programme, you will have a Master of Science degree, a fully developed concept ready for implementation, and the ability to proactively shape organisations.

Your benefits:

• Open to all fields of study 

• Interdisciplinary, practical and academically sound

• Small groups, individual support

• Prototyping with workshop modules

• Internship opportunities in Lower Austria

• Close to the business community

• In-depth insights into companies

• Work-friendl block-schedule

• Support with setting up a business

• Erasmus+ partner university

Are you aiming for a career in management at an established company? Do you want to become a successful leader who can weather the storms of the economy – and find solutions quickly and reliably, even in difficult situations? Or have you started your own business, or are you in the process of doing so? Congratulations! But what happens next when your fledgling start-up needs to grow into a strong SME player?

The interdisciplinary Master’s programme at NDU equips you with the necessary skills and knowledge. You will gain a high-quality management education, complemented by methods and skills that originate from the field of design – for example, through the ‘design thinking’ model. After all, whether you are a founder or a manager, creativity and innovation are crucial factors on the path to success in both cases. At the New Design University, you will learn to develop and nurture these qualities and to apply them profitably within a business context. Through cross-disciplinary projects, you will apply strategies, ways of thinking and working from the field of design to management, and gain practical experience in entrepreneurial activity even whilst you are still studying.

To help fund your studies at NDU, there are several scholarships and a wide range of loans available on favourable terms.