If your creative passion lies in typography, illustration, photography, advertising, user interface design, branding or data visualisation, and you want to play an active role in shaping the future, you’ve come to the right place. Precisely because AI is becoming increasingly intertwined with our daily lives, there is a need for creative, responsible and critically minded designers. The Bachelor’s degree programme in Graphic & Information Design addresses precisely this need, offering a contemporary and forward-looking curriculum that equips you, as a budding designer, with the skills, mindsets and tools to confidently master the creative challenges and opportunities of this AI-driven age.

The Graphic & Information Design degree programme introduces you to the skills of digital and analogue design and creativity techniques. Throughout the curriculum, you will be guided to closely interweave technology and craftsmanship, innovation and tradition, and to experiment with the full range of manual, digital and AI-based tools. In doing so, you will work on logo development, corporate identity, editorial design, packaging design and advertising campaigns. You will create infographics and visual storytelling solutions for online and print, explore the possibilities of generative and AI-driven design, and devise interactive strategies for websites, apps and user interfaces. Thanks to close links with industry and work on real-world projects, by the end of your degree you will be well equipped to meet the demands of the professional world.

Because innovation is only possible with determined, imaginative and creative minds.
It is precisely because of AI that studying graphic and information design is more important than ever. For whilst AI can design and carry out commands, and can reproduce, combine and copy existing work, it has now become a central tool in design. What it cannot do, however, is recognise meaning, nor understand, evaluate or communicate it in a meaningful way, let alone empathise with irony, humour, context, semantics, cultural nuances, empathy and interpersonal communication. Yet it is precisely these aspects that are essential in our communication-driven society for conveying products, messages and ideas and providing guidance. That is why we will continue to need creative, unconventional and imaginative people who act consciously, reflectively and responsibly; who can use AI meaningfully and confidently; who can evaluate, assess and curate it; and who are capable of making creative decisions. 

Demand for skilled graphic designers remains consistently high. NDU graduates have the distinct advantage of not only mastering their ‘craft’ to perfection, but also approaching tasks with conceptual confidence, making them highly sought-after experts. After graduation, there are excellent career prospects in advertising, marketing or multimedia agencies, design studios, publishing houses, TV and radio stations, as well as in the graphic design departments of companies and corporations. Many of our graduates also choose to pursue a career as freelancers and prove to be highly successful founders and entrepreneurs.