Information Design Specialism

Designing new information worlds

Day by day we are faced with increasing masses of data as we dig our way through the digital overload generated by information society. For that reason structuring and visualising this surfeit of data in a meaningful, human-scale and sustainable way is becoming ever more important. So why not tackle the digital monster head-on and make sure it is you who shapes and organises the data universe?

Both our daily life and identity have come to be increasingly defined by information flows. Information designers who develop digital surfaces or help people navigate through buildings and manage huge amounts of data not only create products but also intervene in social processes. They are designing the future: not only in view of the ever growing significance of information but also because they help shape the way this information is handled. Information design as a course of study which is deliberately set at the interface between design and technology opens up perspectives for a number of future-oriented professions.

Data visualisation – conceiving and creating infographics with the aim of displaying abstract figures and situations in a clear, comprehensible and instructive way – plays a key role when it comes to designing information. Be it as a basis for business decisions or for presenting the results of elections and sports events, be it in print or by means of digital media: data visualisation has come to be a firm fixture in the graphic designer’s work.

However, information design has more to offer than infographics: it is also concerned with guiding people through complex public spaces or museums, exhibitions, etc. with the help of wayfinding and information systems. As today most information is communicated digitally, designing digital media takes centre stage in this process.

THE COURSE

In the first year of study students learn about the foundations of the graphic trade – typography, layout, corporate design and poster design – thus creating the basis for a versatile professional career in graphic design. Although you will be given insights into the field of information design right from the start, specialisation really begins in the third semester, when you will be dealing with issues such as structuring and arranging information, usability, interface design, etc. Following this you will develop and improve your typographical know-how using digital media (typography for digital media) and learn how to employ cross-language pictograms. In addition, students will experiment with basic concepts of generative design and learn about the principles of dynamic website design and development.

NDU ADVANTAGES: MODULAR STRUCTURE AND PRACTICAL RELEVANCE

The modular structure of the degree course allows you to acquire a vast amount of additional skills. Whatever area you choose to focus on – the NDU offers you extensive opportunities for expanding your expertise and skills while at the same time providing all the requisite foundations in graphic design so as to fit you for a career in analogue media. Throughout the course you will be supervised by international design practitioners who will help you develop your individual potentials. The NDU Future Lab allows you to demonstrate your skills in practice: this platform brings together students and representatives from the business world to collaborate on real-life projects that will be put into practice by the clients.

PROFESSION AND CAREER OPPORTUNITIES

In a world where all design processes involve the handling of information, working as an information designer is a particularly future-proof profession. This gives you as a trained expert in this field a decisive edge: proficient information designers capable of visualising highly complex data in a clear and comprehensive way and creating user-friendly interfaces play a key role in communicating information, their qualifications being in great demand with media companies (print, online, TV, etc.) and digital agencies in particular. Publishing houses and the spheres of art, culture and architecture offer equally exciting job opportunities, or you can opt for a career as a self-employed information designer. Or maybe you would like to further improve your skills, e.g. by registering for the Information and Spatial Design master’s degree course at the NDU?

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T   +43 2742 890 2418
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New Design University
Mariazeller Straße 97a
3100 St. Pölten

T   +43 2742 890 2411
F   +43 2742 890 2413
E   office(at)ndu.ac.at


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